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Our Story

Salman Elmi and Abdi Hassan are two online e-commerce entrepreneurs navigating adversity as black founders in 2021. After being featured nationally on TIME Magazine for a racial incident that happened while running their business, they are on a mission to shed light on experiences that happen as entrepreneurs of color and to help motivate & inspire the early-stage entrepreneur. Each week they bring on a new guest to their podcast to have discussions and to give different perspectives to their audiences. Tune in every Wednesday as New Episodes are released!


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